26 words
| Word | Pinyin | Definition |
|---|---|---|
| 出圈 | chū quān | to muck out |
| 卷 | juǎn | to roll up |
| 另辟蹊径 | lìng pì xī jìng | to take an alternate route (idiom) |
| 大张旗鼓 | dà zhāng qí gǔ | with great fanfare |
| 寒冬 | hán dōng | wintry |
| 惨不忍睹 | cǎn bù rěn dǔ | spectacle too horrible to endure (idiom) |
| 应运而生 | yìng yùn ér shēng | to emerge to meet a historic destiny (idiom) |
| 摇身一变 | yáo shēn yī biàn | to change shape in a single shake |
| 抢手货 | qiǎng shǒu huò | a best-seller |
| 昙花一现 | tán huā yī xiàn | lit. the night blooming cactus shows once |
| 洗牌 | xǐ pái | to shuffle cards |
| 绝处逢生 | jué chǔ féng shēng | to come back from death's door (idiom) |
| 咸鱼翻身 | xián yú fān shēn | lit. the salted fish turns over (idiom) |
| 突破口 | tū pò kǒu | breakthrough |
| 粘性 | nián xìng | viscosity |
| 功夫不负有心人 | gōng fu bù fù yǒu xīn rén | time cannot defeat determination |
| 流传甚广 | liú chuán shén guǎng | spread far and wide |
| 胜负手 | shèng fù shǒu | all-or-nothing move |
| 恰逢其时 | qià féng qí shí | timely |
| 脚底板 | jiǎo dǐ bǎn | very low |
| 去头部化 | qù tóu bù huà | moving away from being based around one or two big names |
| 风雨兼程 | fēng yǔ jiān chéng | working through trials and tribulations |
| 增粉 | zēng fěn | increase fans |
| 一股清流 | yī gǔ qīng liú | a breath of fresh air |
| 翻红 | fān hóng | recover from serious losses |
| 挖坟 | wā fén | re-using archive content on social media |