这家公司的营销手法非常高明。

Zhè jiā gōngsī de yíngxiāo shǒufǎ fēicháng gāomíng.

This company's marketing tactics are very clever.

他用夸张的手法来表现人物的性格。

Tā yòng kuāzhāng de shǒufǎ lái biǎoxiàn rénwù de xìnggé.

He uses an exaggerated technique to show the characters' personalities.

这位导演的拍摄手法很独特。

Zhè wèi dǎoyǎn de pāishè shǒufǎ hěn dútè.

This director's filming techniques are very unique.