Definitions

1. 1. lit. sth hits one in the face
2. 2. directly in one's face
3. 3. sth assaults the senses
4. 4. blatant (advertising)
5. 5. eye-catching
6. 6. (a smell) assaults the nostrils
7. 7. overwhelming

Components

• 扑面 pū miàn – lit. sth hits one in the face
• 而来 ér lái – come by (from)(used after words indicating places, time, etc.)