46 words
| Word | Pinyin | Definition |
|---|---|---|
| 主题 | zhǔ tí | theme |
| 代言 | dài yán | to be a spokesperson |
| 以免 | yǐ miǎn | in order to avoid |
| 元素 | yuán sù | element |
| 包袱 | bāo fu | wrapping cloth |
| 危机 | wēi jī | crisis |
| 召开 | zhào kāi | to convene (a conference or meeting) |
| 可行 | kě xíng | feasible |
| 喜好 | xǐ hào | to like |
| 回春 | huí chūn | return of spring |
| 固然 | gù rán | admittedly (it's true that...) |
| 奢侈 | shē chǐ | luxurious |
| 奢华 | shē huá | luxurious |
| 惨痛 | cǎn tòng | bitter |
| 按 | àn | to press |
| 数位 | shù wèi | digital |
| 文艺 | wén yì | literature and art |
| 方案 | fāng àn | plan |
| 旗舰店 | qí jiàn diàn | flagship (store) |
| 更新 | gēng xīn | to replace the old with new |
| 本业 | běn yè | business in which a company has traditionally engaged (e.g. before diversifying) |
| 本行 | běn háng | one's line |
| 果然 | guǒ rán | really |
| 乐园 | lè yuán | paradise |
| 标榜 | biāo bǎng | to flaunt |
| 活力 | huó lì | energy |
| 活化 | huó huà | activation |
| 流失 | liú shī | drainage |
| 流行语 | liú xíng yǔ | popular jargon |
| 直播 | zhí bō | live broadcast (not recorded) |
| 总之 | zǒng zhī | in a word |
| 老字号 | lǎo zì hào | shop, firm, or brand of merchandise with a long-established reputation |
| 老牌 | lǎo pái | old, well-known brand |
| 话题 | huà tí | subject (of a talk or conversation) |
| 辉煌 | huī huáng | splendid |
| 键 | jiàn | key (on a piano or computer keyboard) |
| 闯入 | chuǎng rù | to intrude |
| 阳光 | yáng guāng | sunshine |
| 颠覆 | diān fù | to topple (i.e. knock over) |
| 顾及 | gù jí | to take into consideration |
| 风光 | fēng guāng | scene |
| 脑力激荡 | nǎo lì jī dàng | to brainstorm |
| 多角化 | duō jiǎo huà | to be diversified |
| 拉近 | lā jìn | to close (a gap) |
| 折衷 | zhé zhōng | to compromise |
| 微电影 | wéi diàn yǐng | microfilm |